Boost Your Sales Team’s Results with Training They’ll Actually Use

Training is essential to achieving consistently optimal sales results, yet most training programs fail to deliver, for several reasons:

• They focus too much on theory while ignoring beliefs and habits, the drivers of strategy and behavior.
• They aren’t truly customized to your business, so the training given may not be entirely relevant or applicable for each individual.
• They are delivered as events and therefore viewed by salespeople as interruptions to work that must be tolerated when required, rather than being activity that’s integrated into daily work habits and ongoing development as a valuable component of their success.

Once the training ends, salespeople continue to rely on old habits and deeply-ingrained instincts, without incorporating the organized systems and best practices they should have now learned. This limits their success and leaves them vulnerable to changing conditions in their company or industry.

With this understanding, at Intentional Sales, we’ve created our training programs to meet the needs and desires of both salespeople and management. We address core beliefs that drive or hinder success and provide a variety of formats to fit seamlessly into the workflow of salespeople, so that training and professional development become an ongoing process.

And whereas most trainers provide the info and move on, we get hands-on with interactive discussion and coaching, role playing, and practical application for real situations, combining the science of best practices with the art of masterful application.

Optimize Your Sales Toolkit

A great sales toolkit is one of the keys to predictable sales results. Examining your existing tools and identifying additions and improvements that apply to your industry and market strategy ensures we have a great foundation to train from. Then, throughout the training, we include workshops that help each individual turn the concepts into their own personalized playbook that not only fits the organization’s strategies, but also matches their own thought processes and vernacular. This reinforces and smoothes the way for their actual usage of the best practices they’re learning.

Customize the Curriculum

Based on our comprehensive assessment process [link to Assessments page], we create individualized training programs for your team members. This is not just a matter of tweaking a pre-existing outline or inserting your company or industry jargon—we craft truly unique plans that don’t waste time on already mastered topics and that instill new best practices individually and effectively.

Ensure
Mastery

Based on our comprehensive assessment process [link to Assessments page], we create individualized training programs for your team members. This is not just a matter of tweaking a pre-existing outline or inserting your company or industry jargon—we craft truly unique plans that don’t waste time on already mastered topics and that instill new best practices individually and effectively.

Training Offerings

Training Sales Managers = Greater Revenue Growth

“Training salespeople is important, no doubt. But recent research conducted by Sales Management Association revealed an interesting fact: Companies that spent a greater proportion of their sales training budgets on sales managers realized greater revenue growth. More specifically:

– Companies that spent <25% of their sales training budgets on sales management training slightly exceeded their revenue targets for the year;

– Companies that spent 26%-50% of their budgets on managers outperformed that group’s revenue attainment by 6%;

– Companies that spent >50% of their budgets on managers outperformed the first group by 15%;”

“When you train a salesperson, you improve a single salesperson. When you train a sales manager, you improve an entire team of salespeople.”

The Intentional Sales Difference

Practice Builds Better Habits

Anyone can stand in front of a classroom and teach concepts. For real results, it takes someone who both understands the business deeply and cares enough to work with students directly on applying the material and developing their capabilities. Using a “flipped classroom” approach, we let trainees absorb the material on their own, focusing our valuable class time on application, integration, and troubleshooting, giving a hands-on experience to change habits and behaviors.

Focus on Beliefs and Mindset

People don’t do things they don’t believe in, so we help trainees in understanding the “why” behind the concepts we teach. We also seek to understand their current beliefs and any impediments they may have. Through genuine, interactive dialogue, we illuminate mindset challenges and instill more positive and productive beliefs.

Training that Fits Your Schedule

“I don’t make any money sitting in a classroom,” is a common complaint about training among salespeople, so it tends to be given low priority and relegated to downtime. While we do use in-person training events in a measured and purposeful way, by offering the majority of the experience virtually, we meet trainees when and where they want, so that training integrates into their daily activities and they can always be growing.

Ways to Ignite Your Sales

Sales Assessments

Identify strengths and key opportunities of your sales team and organization

Sales Training

Boost your sales team’s results with training they’ll actually use.

Sales Consulting

Infuse your sales organization with strategy, alignment, and consistency.